Alohas: an On-Demand Fashion Brand
Alohas is a fashion brand focused on on-demand footwear, and apparel with over 1.2 million followers across all social platforms. My role as a Visual Designer and Art Director was creating new concepts for collections campaigns on the ecommerce platform and CRM. My principal work was the ecommerce redesign—including research, analysis, design, and implementation—alongside concept development for seasonal campaigns and growth strategy, ensuring a user-friendly interaction experience.
Year
2023
Services
Art Direction and UX/UI design for the new ecommerce, new collection campaigns concept and development, pop-up stores landing pages, design templates for CRM marketing. Support to brand team and talent recruitment. Design workflows implementation and growth strategy ideation and implementation for ecommerce driving sales.
