Alohas: an On-Demand Fashion Brand
As a Visual Designer and Art Director for Alohas, a fashion brand focused on on-demand footwear and accessories, I worked on the visual concept for new collections on the ecommerce platform and CRM. This project included a full redesign of the ecommerce site—research, analysis, design, and implementation—alongside concept development for seasonal campaigns and improvements to UX/UI, ensuring a smooth and right user interaction shopping experience for over 1.2 million followers across all social platforms.
Year
2023
Services
Led the UX/UI design for the ecommerce platform, conceptualized and developed new campaign visuals, designed pop-up digital landing pages, and templates for CRM team. Provided support to the brand team and contributed to talent recruitment. Additionally, implemented design workflows and collaborated with the growth team to drive sales through strategic enhancements.
